The Cleveland Browns unveiled new uniforms Wednesday, inspired by Cleveland’s championship teams following the team’s birth in the All-America Football Conference in the 1940s and NFL title squads from the 1950s, 60s and 70s. The updated look is also a nod to the Browns’ memorable runs in the late 1980s, when they came close to making their first Super Bowl.
Executive vice president and owner JW Johnson said, “We wanted to get back to the roots of who the Browns are. We’ve heard it from our fans and from our players. We needed to get back to our roots. As you look at iconic franchises like the Browns, the Bears, the Packers, the Cowboys — they’re true to who they are. They’re not doing a lot of changes and trying to make a lot of flashy moves with their uniforms. I think when we went through the process, it just felt right that we got back to who we are and who we’ll always be.”
The team’s freshened look features brown jerseys with white numbers and white jerseys with brown numbers. Both will be worn with brown or white pants that have a brown stripe sandwiched by two orange stripes running down the side. They’ve eliminated orange pants. The team’s popular color rush jerseys, which the team started in 2018 and became their primary look last season, have been slightly modified with the removal of stripes on the jerseys and pants. The Browns’ iconic orange helmet will remain the only one in the NFL without a logo, but it is getting a minor tweak. The helmet will continue to feature a brown face mask, but will no longer include carbon fiber texture in the striping.
“Our uniforms have always been iconic. They’ve always been classic,” Johnson said. “They will forever be iconic and classic now with what we’ve launched and how we feel about them.”
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